Netflix's interactive format generates a gold mine of user data

As The Verge recently highlighted, interactive content like Bandersnatch has its pros. It’s more difficult to pirate than traditional movie...

As The Verge recently highlighted, interactive content like Bandersnatch has its pros. It’s more difficult to pirate than traditional movies or TV shows, for example, and its puzzle-like nature will no doubt boost engagement. More importantly, however, is the gold mine of data waiting to be harvested.





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