Taking a page from Oppo and OnePlus or Huawei and Honor, Xiaomi seems ready to spin its Redmi line-up into a separate, independent brand. T...
Taking a page from Oppo and OnePlus or Huawei and Honor, Xiaomi seems ready to spin its Redmi line-up into a separate, independent brand. This wouldn't be a first for the company though, as it already has the standalone Poco brand as well.
Announcing a Redmi event for January 10 on its Weibo account, Xiaomi used the words "new independent brand Redmi." Later on, company CEO Lei Jun explained that the goal is focus: Xiaomi will maintain its high-end flagship Mi line-up, while Redmi will be tailored to value-for-money budget devices which are mostly sold through e-commerce sites.
Read MoreXiaomi spins Redmi into an independent brand, with a 48MP cam device slated for January 10 was written by the awesome team at Android Police.
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