Creators may hurt their sales by using prices that end with 99 cents

It’s so common that many choose it by default: an item price that ends with 99 cents, the idea being that by cutting the figure by one penny...

It’s so common that many choose it by default: an item price that ends with 99 cents, the idea being that by cutting the figure by one penny, consumers will be tricked into perceiving the product as cheaper than it actually is. This little psychological exploit may backfire, however, at least according to a new study out of The Ohio … Continue reading

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